CallSnap Hits 50,000 Downloads!
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| CTIA 2013 TIP CallSnap Booth |
So it’s been over a month now, and CallSnap on Google Play has gone over 50,000 downloads at about an average of 1,000/day. Care to know what we’ve been
up to with the app?
Launch
The CallSnap launch at the CTIA International 2013 went
great. We were able to talk to media,
potential partners, and show-goers about what they thought about the app. The overwhelming theme we heard was that an
app that lets you reply to an incoming call by sending a photo was a great idea
that many people were surprised they “hadn’t already thought of”. We like to hear that, to us owning something
obvious = mainstream!
We made the choice on Day 1 of CTIA to make CallSnap
entirely FREE “for a limited time” to establish a solid user base as the top
priority. Also at the show, we released
an updated version that fixed an issue for select phones.
Also via the CTIA show and our visibility as an exhibitor,
we have had a few discussions about potential CallSnap partnerships in regards
to advertising/marketing possibilities and with adding feature-rich functionality
to enhance things like the photo.
Post-Launch – Review Time!
In the first few weeks after launch, CallSnap received
numerous web reviews which can mostly be found on our Press page. Not only were the web reviews positive, but
also our reviews in the Google Play store have been solid, yielding us a 4.5/5
rating. In fact, we have listened to our
reviewers and we have responded.
We added translation of the app a couple weeks after
launch. The next step will be to include
images and frames that are also set to the language on one’s device (in other words,
as of now those are all still in English).
We are getting a fair amount of downloads in India. In fact, we finished the month of June the #
16th ranked app in India in the category Social, more than a dozen
spots ahead of the powerhouse app Snapchat!
We have received good feedback from this region though, too. Unlike in the U.S. where unlimited SMS and data
are the norm, not everyone has a plan to SMS for free. So even though someone could use a 3rd
party app to send their photo for free, the SMS message was still costing some
users money. Even though our one-star
reviewers who critiqued us for this will probably not remember to change their
ratings, we have listened and reacted to our users by making the outgoing SMS
an option.
What’s Next?
As CallSnap matures at the six week and 50,000 download mark,
we are working on implementing the “roadmap” for the app.
The first $.99 in-app purchase we are going to roll-out is
to respond to a phone call with an audio photo, aka a “Voicesnap”. We’re looking at throwing in one or two other
small upgrades with this, but have not yet made a final decision.
Also, we’ve had part of our team hard at work on an
iPhone-jailbreak version of CallSnap that will be available to the iPhone-jailbreak
community. This will broaden the reach
beyond “all Android” and be a strong proof of concept for us to lobby Apple to open
up developer access to the phone call so we can develop CallSnap on iOS for the App Store.
Also coming down the pike later this summer will be the
in-app purchase “CallClip”, which lets you respond to a phone call with a 5
second video. As our app reach and media
reviews and coverage around the app increase, we think CallSnap will gain steam. Nonetheless, please help us spread the
CallSnap word to your fellow Android users!
Josh Eidenberg -- TIP Chief Creative Officer
